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YOUR 3 KEYS TO SUCCESS:

MARKETING, MARKETING, MARKETING!

 

ABC provides you with a complete library of sales and marketing tools.  As an Always Best Care franchisee, you'll have access to everything from the latest email marketing strategies to television-quality, consumer education videos.

 

Our systems enable you to educate and impress your business contacts and all of the customers you serve. 

 

Our direct marketing strategies include a broad range of specific training and collateral materials for your successful business development.  We'll provide everything from detailed documents focused on selling into specific market segments to a customisable newsletter for you to leverage your local relationships and magnify brand awareness with referral sources and customers.

 

In addition, we'll provide you with a powerful combination of locally focused brand awareness campaigns and lead generation tools. 

 

Plus, you'll participate in Always Best Care's National
Advertising Fund, which will help expand brand
awareness, build recognition and enhance perceptions of
Always Best Care among our target audiences and generate
qualified leads, which will then be distributed to franchises 
across Australia. 

 

 

A variety of new marketing initiatives are being launched this year, including...

 

  • The addition of new assisted living research technology to ABC's Franchise Management System, which will allow a franchisee to search based on specific criteria and provide professional information to families, referral sources and other pertinent parties.

 

  • Expanded affiliate marketing and national contracts.

 

  • Expanded social media program with daily updates and blogs with key articles and other information.

 

  • Introduction of monthly video releases.

 

  • Geo-targeted LinkedIn and Facebook programs.

 

  • Behavioral targeting with Google and Yahoo.

 

  • Creation of ABC's Always In Touch community outreach program.

 

  • Expansion of Always Best Care's customer relationship management system to auto email assisted living communities upon enquiry of new leads.

 

Local marketing materials...

 

Within Always Best Care's comprehensive Franchise Management System (FMS), there

is a wide array of newsletters, flyers, brochures, "how to" training manuals, advertisements

and other materials to help guide your development of a comprehensive local marketing program.

 

Always Best Care Newsletter

 

Internet Marketing Guide

 

Referral Marketing Guide

 

Custom Franchisee Newsletter

 

Internet Marketing Training Guide

 

Marketing Training Materials